Fargo Fresh is a packaging design project for a high-quality pine-scented soap. I wanted to break away from the typical minimalist, modern soap designs and create something that felt antique, timeless, yet subtly modern.

As the graphic designer, my role was to develop a cohesive brand and package design that evoked nostalgia while remaining relevant to today’s market. The challenge was finding the balance between old-world charm and contemporary appeal, ensuring the product stood out on the shelf.

The result is a one-color package design with rich texture, delivering a distinctive and memorable look that captures the essence of simplicity and quality.